90th Academy Awards Original Song Highlights
According to preliminary reports, the five songs nominated for the best original song at the 90th Academy Awards yielded a phenomenal gain in sales. This year’s ceremony saw its original forerunners achieving a collective total of 17,000 digital downloads in a single day in the U.S. alone – a whopping 373% increase from the previous day’s paltry 3,000 downloads.
With 2,000 downloads on Sunday – double that of the previous day, the most popular original song was “Remember Me” from Coco. Written by Robert Lopez and Kristen Anderson-Lopez, the song was performed by Gael Garcia Bernal alongside Natalia and Miguel Lafourcade.
The Biggest Seller
Performed by Keala Settle, “This is Me” from The Greatest Showman sold more than 7,000 downloads – more than three times the downloads sold the previous day. The tune eventually hit the 157,000 mark through March 1 – making it the biggest commercial hit. It’s also the only one of the five to smash the Billboard Hot 100 chart.
The Biggest Gainer
Soulful songstress Mary J. Blige performed “Mighty River” from Mudbound, giving it a nearly 3,000% lift to almost 2,000 downloads. The track achieved more downloads on the day of the awards than the sum of what it sold over the 11 weeks leading up to the day.
Other Significant Achievers
Second in line as the biggest seller of the five nominees is “Mystery of Love” from Call Me by Your Name, performed by Sufjan Stevens, which achieved 4,000 downloads on the day, and the nominee with the second-largest daily percentage gain was “Stand Up for Something,” from Marshall, performed by Common and Andra Day.
A Non-Original Hit
Yielding a substantial sales return for the original Tom Petty song “Room at the Top,” Eddie Vedder’s rendition of the track was performed during the “In Memorium” part of the show – the first time the song made waves since 1999 when it was a rock radio hit and spent four weeks in first place on the Adult Alternative Songs chart.